Salone Del Mobile Milano Shanghai 2019

Introduction

The fourth Salone del Mobile.Milano Shanghai has begun today, November 20, and will end on November 22, at the SEC – Shanghai Exhibition Center.

Salone del Mobile.Milano Shanghai is an international benchmark for creativity and design, and an unparalleled showcase for Made in Italy products and the Italian Way of Living in Shanghai. This is a “special” edition brought to the Chinese market by the international platform for furnishing that is the Salone del Mobile.Milano, showcasing a selection of top Italian companies, representing the pinnacle of Made in Italy and top quality manufacturing.

This year’s event will have highlights from 127 Italian designers, including: Arflex, Capital, Cattelan Italia, Ceccotti Collezioni, Flou, Frag, etc.

Content

The three days of design at the Salone del Mobile.Milano Shanghai consists of a journey into the “Italian savoir-faire”, with two-thirds of companies in the Design category (products that encapsulate functionality, innovation and a clear stylistic hallmark) and one-third brands in the xLux category (products that are a balance of classical elegance and modern appeal).

The talent-promoting space, SaloneSatellite Shanghai, is back for the fourth time: 53 young designers and students from the leading universities and design schools are showcasing projects that blend meaning, innovation, form and function in a reflection on a future that poses huge challenges such as recycling, the responsible and alternative use of materials and technological research.

SaloneSatellite is being driven by the theme that shaped the Milan edition: FOOD as a DESIGN OBJECT. As part of the SaloneSatellite Shanghai Award, a sector-wide jury of professionals will select the top 4 projects, whose designers will be invited to SaloneSatellite 2020.

Comments

“The Salone del Mobile is preparing to return to Shanghai, furthering its commitment to an internationalization strategy centered on the quality of exhibits and relationships,” commented Claudio Luti, President of the Salone del Mobile.

Claudio Luti, President of the Salone del Mobile

“We have worked hard to ensure the involvement of brands best able to represent the processes of innovation and research that underpin our manufacturing and, especially, on identifying high profile interlocutors, visitors and buyers capable of understanding the intrinsic values of a vision that does not simply stop at the product and is suggestive of a particular lifestyle. The historic spaces of the SEC, beautiful and representative, are ideally suited to showing off our designs to the very best.”